If you’re an Amazon seller, you already know the importance of standing
out in a marketplace filled with millions of products. The secret sauce? Keywords.
Mastering the art of Amazon keywords can elevate your product from page 5 to
the coveted first page of search results. But how exactly do you do that?
In this blog, we’ll walk you through 10 powerful Amazon keyword tips
that will not only boost your product ranking but also improve your chances of
converting searches into sales. Whether you're new to Amazon or looking to
refine your strategy, these actionable insights will guide you through the
latest keyword optimization techniques.
Let’s dive right into it!
1. Start with Amazon’s Auto-Suggest
Feature
Amazon’s auto-suggest feature is an overlooked but powerful keyword
research tool. When you begin typing in the search bar, Amazon offers
suggestions based on real-time data of what users are searching for.
Tip: Type your primary product keyword into the search bar and note down the
suggested long-tail keywords. These are often specific phrases customers are
already using, which means less competition and more targeted traffic.
Example: If you sell yoga mats, type in "yoga mat" and watch
suggestions like "yoga mat for beginners" or "eco-friendly yoga
mat" pop up.
2. Use Long-Tail Keywords for Better
Conversions
While it’s tempting to target broad, high-traffic keywords like “yoga
mat,” they often come with fierce competition. Long-tail keywords (more
specific phrases) are your best bet for higher conversion rates because
they cater to customers who are further along in the purchasing decision
process.
Why it Works: Customers using long-tail keywords are usually ready to buy. For
instance, someone searching for “extra-thick non-slip yoga mat” knows exactly
what they want.
Actionable Tip: Tools like Helium 10 or Jungle Scout can help you find
long-tail keywords with decent search volume but less competition, ensuring
higher chances of ranking.
3. Leverage Backend Search Terms
Amazon’s backend search terms are a crucial yet often underutilized
feature. These terms won’t show up in your listing but will impact how your
product ranks in search results.
Pro Tip: Use this space to include misspellings, synonyms, and alternative
phrases. For example, if you sell “running shoes,” you can add terms like
“jogging shoes” or “workout sneakers” in the backend search fields.
Reminder: There’s a 250-character limit, so use it wisely by avoiding unnecessary
repetitions and focusing on keyword diversity.
4. Analyze Competitors’ Keywords for
Inspiration
You don’t have to reinvent the wheel. Competitor analysis is one
of the most effective ways to find keywords that are working. Look at the
top-performing products in your category, and take note of what keywords they
are targeting.
How to Do It: Tools like Helium 10’s Cerebro allow you to reverse-engineer
your competitor’s keyword strategy, showing you exactly what keywords are
helping them rank on page one.
Bonus: You can also find gaps in your competitor’s listings and optimize your
keywords for those missed opportunities.
5. Optimize Your Product Title for
Maximum Impact
The product title is the most important field for keyword placement. Your
primary keyword should be in the title, ideally toward the beginning, to
ensure Amazon’s algorithm picks it up.
Tip: Make sure your title includes key product details like brand, material,
size, color, and key features. This not only helps Amazon
understand what you're selling but also makes it clear for potential buyers.
Example: "Eco-Friendly Non-Slip Yoga Mat for Beginners – Extra Thick,
Durable, and Lightweight."
Stat to Remember: Titles with primary keywords rank 20-30% higher than
those without.
6. Use High-Converting Keywords in
Bullet Points
Bullet points are where you showcase your product’s unique selling
points (USPs). They’re also a great place to add more keywords without
sacrificing readability.
Pro Tip: Focus on specific features that set your product apart and solve
customer pain points. For example, “extra padding for joint protection during
yoga practice” not only includes a long-tail keyword but also addresses a
customer concern.
7. Incorporate Keywords in Your
Product Description
The product description is often neglected, but it’s another chance to
incorporate secondary keywords. However, the focus here should be on
providing valuable, engaging information rather than stuffing keywords.
Tip: Write in a natural tone and break up your text into short, digestible
paragraphs. Use keywords sparingly and make sure they flow naturally.
Bonus: Use storytelling elements in your descriptions to make them more
engaging. Describe how your product will fit into the customer’s daily life or
solve a specific problem.
8. Track Keyword Performance and
Adjust Regularly
Amazon keyword optimization isn’t a “set it and forget it” task. You need
to track performance and adjust your keywords regularly based on
customer behavior and competition.
How to Do It: Use keyword tracking tools like Helium 10’s Keyword Tracker to
monitor how your keywords are performing over time. Are you maintaining your
ranking, or are you losing ground to competitors?
Tip: If a keyword isn't performing, consider swapping it out for another
one. Also, look for seasonal keywords that might drive traffic at specific
times of the year (e.g., “best yoga mat for summer”).
9. Prioritize Mobile Search
Optimization
More than 60% of Amazon customers now shop using mobile devices,
so it’s essential to optimize your keywords and listing for mobile users.
Tip: Mobile searches tend to be shorter, so prioritize concise,
high-intent keywords. For example, use terms like “lightweight yoga mat”
rather than long, descriptive phrases.
Stat to Know: Mobile-optimized product listings have up to a 50% higher conversion
rate than non-optimized listings.
10. Don’t Forget About Reviews and
Q&A Keywords
Customer reviews and the Q&A section can provide a wealth of keyword
ideas. Pay attention to the terms customers are using when they talk about your
product, as these can be valuable keywords you may not have thought of.
Pro Tip: If you notice repeated phrases or terms in customer reviews, consider
adding them to your backend keywords or even updating your product description
to reflect this language.
Frequently Asked Questions About
Amazon Keyword Tips
Q: How many keywords should I include in my listing?
A: You should use your primary keyword in the title and spread secondary
keywords throughout your bullet points and product description. Aim for a
balanced keyword density without overstuffing.
Q: Can I use the same keywords in the backend search terms?
A: No need to repeat keywords. Use the backend search terms to add additional
relevant keywords or variations not present in the title, bullet points, or
description.
Q: How often should I update my keywords?
A: It’s a good idea to revisit your keywords every few months, especially if
you notice a drop in ranking. Keep an eye on trends and adjust accordingly.
Conclusion: Master Your Amazon
Keywords Strategy for Success
Effective keyword optimization is the key to success on Amazon. By using
the tips above—leveraging long-tail keywords, optimizing product titles and
bullet points, and regularly tracking performance—you can significantly improve
your product ranking and boost sales.
Final Takeaway: Don’t just set keywords and forget them. Keep tweaking, testing, and
refining your keyword strategy, and watch your product rise to the top of
Amazon’s search results.
Call to Action: Ready to optimize your Amazon listing? Start by researching long-tail
keywords and updating your product title today. Keep learning, and success will
follow!
